Marketing and Special Events Coordinator
TITLE: Special Events and Marketing Coordinator GRADE: 133
REPORTS TO: Recreation Division Director FLSA: Non-Exempt
DEPARTMENT: CRPA DIVISION: Programs
REVIEWED BY: DATE: 04/22/2022
POSITION SUMMARY
Major job functions include planning, implementing, managing and evaluating special events assigned to the Programs Division; as well as including, but not limited to the following activities; program development and implementation, supervising instructors and part-time staff, implementing program marketing, preparing and managing program budgets, planning and developing program goals and objectives, and coordinating and reporting program data. Additionally, this position is responsible for the development and implementation of the marketing plans and the maintenance of the website for CRPA. This position develops sponsorship/trade/business arrangements and relationships with businesses, individuals and organizations interested in supporting CRPA’s events and activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.
· Performs marketing tasks that may include but are not limited to the design, creation and distribution of printed materials, press releases, newsletters, flyers, biannual brochure, content management of the website, Facebook page and other social media channels.
· Initiates contracts for marketing, website and print vendors.
· Hosts regular marketing meetings so that the team can collaborate and create short and long-range marketing plans for programs, classes, and events.
· Coordinates the work activities of employees and volunteers at events.
· Develops and maintains relationships with local schools and other community groups to encourage partnerships with Cherokee Recreation & Parks and participation of programs and events.
· Responsible for the development and fulfillment of special events and marketing budgets as well as prepares information and reports related to the special events and marketing budgets.
· Planning, implementation and follow-up for all special events in the program’s division.
· Cultivate and expand sponsorship development and fulfillment.
· Develops, supervises and promotes diverse recreational programs, activities and events for all ages and abilities.
· Administers specialty camps; supervises, reviews, monitors, analyzes and evaluates camps and their activities.
· Enforces Agency/Government rules, regulations and ordinances; keeps part-time staff informed of appropriate Agency/Government changes in policies and procedures.
· Coordinates with other staff the planning, organizing, and implementing of shared programs and facilities.
· Performs necessary preparation of recreational areas and ensures availability of needed equipment and supplies.
· Possesses a number of technical skills and knowledge in a wide range of recreation, health and wellness activities for all ages.
· Performs special projects and duties assigned by Recreation Division Director or Agency Director.
· Performs other related duties as required.
GENERAL RESPONSIBILITIES AND REQUIREMENTS
Supervisory Responsibilities:
Serves as direct supervisor to assigned employees.
Qualifications Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and /or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Bachelor’s degree from college or university with emphasis in recreation or sport management or related field. Any equivalent combination of education and experience which provides the minimum level of qualifications as stated above.
Mathematical Skills:
- Requires the ability to utilize mathematical formulas; add and subtract totals; multiply and divide; determine and utilize percentages; interpret graphs; perform statistical calculations.
- Requires the ability to compare and or judge the readily observable functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of date, people or things.
Communication and Reasoning Abilities:
- Requires the ability to hear, speak and/or signal people to convey or exchange information. Includes giving and receiving assignments and/or directions to co-workers and assistants as well as from supervisors.
- Requires ability to read a variety of reports, proposals, requests, registers, applications and informational documentation, directions, instructions, and methods and procedures.
- Requires the ability to prepare reports, proposals, articles, notices, letters, memos and miscellaneous documents using prescribed formats and conforming to all rules of punctuation, grammar, diction, and style.
- Requires the ability to speak to people and groups of people with poise, voice control, and confidence. Requires the ability to learn and understand complex principles and techniques; to acquire and be able to expound on knowledge of topics related to primary occupation; and to make independent judgment in the absence of management.
- Requires the ability to record and deliver information, to explain procedures, and to follow oral and written instructions. Must be able to communicate effectively and efficiently in a variety of administrative, technical or professional languages including legal terminology.
- Requires the ability to talk and/or hear: (Talking – expressing or exchanging ideas by means of spoken words). (Hearing – perceiving nature of sounds by ear).
- Must be able to communicate via telephone, two-way radio.
Certificates, Licenses, Registrations:
- Certified Parks & Recreation Professional preferred.
- Bachelor’s Degree
- Current First Aid and CPR certification preferred.
- Must possess a valid GA driver’s license.
Knowledge, Skills and Abilities:
- Knowledge of the principles, practices, and procedures of the Cherokee County Government and the operations and functions of CRPA.
- Knowledge of supervisory, educational, and recreational practices; knowledge of personnel management, finances, camp operations, and policies and procedures as necessary in the completion of daily responsibilities.
- Knowledge of all applicable laws, ordinances, policies, standards, and regulations pertaining to the specific duties and responsibilities of the job.
- Knowledge of the principles and practices of recreational administration, Agency rules and regulations, community resources, supervisory practices and accounting practices.
- Knowledge of recent developments, current literature and sources of information related to recreation services planning and administration.
- Ability to effectively communicate and interact with management, employees, members of the general public and all other groups involved in the activities of Cherokee County government as they relate to CRPA.
- Ability to plan and coordinate events involving large groups of people, public relations, and oral and written communication.
- Ability to assemble information and make written reports, documents, policies, proposals, and procedures in a concise, clear, and effective manner.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must have the ability to use one hand for twisting or turning motion while coordinating other hand with different activities.
- Must have minimal levels of eye/hand/foot coordination.
- Requires the ability to use the keyboard, lift, bend, push and pull objects or materials using body parts as the position necessitates.
- Must be physically able to operate a variety of office machinery and equipment including a computer, LED projector, overhead projector, camera, copier and fax.
- Must be able to operate a variety of athletic field machinery and equipment including, but not limited to, a hand rake, chalk machine, field rake, and pitching machine.
- Must be able to use body members to work, move or carry objects or materials. This position requires: walking, standing, bending, stooping, pushing, pulling, lifting, fingering, grasping, feeling, seeing, talking, hearing, and repetitive motions.
- Must be able to exert up to 25 pounds of force occasionally, and/or up to 15 pounds of force frequently. Physical demand requirements are at levels of those for sedentary work.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee occasionally works near moving mechanical parts and in outside weather conditions and is occasionally exposed to fumes or airborne particles, toxic or caustic chemicals and risk of electrical shock. The employee is occasionally exposed to vibration.
Must be available for work on weekends, evenings and holidays.
Cherokee County Government is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Cherokee County Government will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
Approval:
Agency/Department Director Date Human Resources Date
I acknowledge receipt of this job description.
Employee Signature Date