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General Sales Manager

Lockwood Broadcast Group is seeking General Sales Manager candidates for WCAV and WVAW in beautiful Charlottesville, VA. The successful applicant will possess a strong track record of revenue generation through broadcast and digital marketing solutions, understand the value of our various media platforms and how they complement each other, and be able to effectively communicate that value to our sellers and advertising partners.


  • Develop and implement strategic plans to achieve revenue goals
  • Manage and price inventory on all platforms to maximize revenue
  • Develop new business and digital revenue initiatives along with long range sales plans and goals
  • Recruit and train talented sales professionals
  • Collaborate with Digital Sales and National Sales Managers to exceed station goals
  • Travel and perform other duties as assigned

Skills, Experience, and Knowledge:

  • Minimum of 5 years’ experience in Broadcast TV sales management
  • Successful track record of revenue generation
  • Excellent written and oral communication and presentation skills
  • Ability to budget revenue and expenses
  • Strong leadership skills
  • Successful track record of strategic planning & implementation
  • Valid driver’s license with an acceptable driving record
  • Proficiency with WideOrbit, Matrix, and Comscore software preferred
  • College degree in Marketing, Advertising, Business or Communications preferred

WCAV is home to a newly built broadcast facility located in the foothills of the beautiful Blue Ridge Mountains, and its General Sales Manager will be overseeing sales for three of the market’s “big four” networks (CBS, ABC, FOX). Please send resumes to

WCAV CBS 19 News is a member of Lockwood Broadcast Group. Lockwood Broadcast Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Pre-employment drug test is required along with a background screen as allowed by federal, state, and local laws and regulations.